B.F. Skinner

Burrhus Frederic Skinner, commonly known as B. F. Skinner, was an American psychologist, behaviorist, author, inventor, and social philosopher.

Born: 20 March 1904, Susquehanna Depot, Pennsylvania, United States

Died: 18 August 1990, Cambridge, Massachusetts, United States

Society attacks early, when the individual is helpless.

Give me a child and I'll shape him into anything.

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

Behavior is determined by its consequences.